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Hook-up culture refers to a culture built on the approved practice of engaging in hook-ups, or sexual encounters between two or more individuals where it is understood that commitment, relationships, and emotional feelings are not expected outcomes. The idea of hook-up culture is not a new concept. The growing popularity of hook-ups stems from the s, a time when both sexual liberation and feminism were growing, and birth control options were becoming more readily available. Support for sexual freedom became increasingly popular as new ideas and beliefs evolved about the positive and negative cts of engaging in sexual intercourse. Feminism grew substantially in the s, with supporters arguing that a woman should have complete control over her own body. Kathleen Bogle has stated that the growing acceptance of casual sex in the s could also be attributed to a sharp rise in female student enrollment at colleges and universities. While both men and women participate in hook-ups, Bogle notes that males and females often choose casual sex for different reasons.