When approaching a stranger you want to impress, exude confidence in your stance, even if you're on edge. Pull up to your full height in a subtle chest-thrust pose, which arches your back, puffs out your upper body and pushes out your buttocks. Roll your shoulders back and down and relax your facial expression. There are numerous ways to meet potential dates, including blind dates, classified ads, dating websites, hobbies, holidays, office romance, social networking, speed dating, or simply talking in public places, vehicles or houses.
A Pew study in which examined Internet users in long-term relationships including marriage, found that many met by contacts at work or at school.
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There is a general perception that men and women approach dating differently, hence the reason why advice for each sex varies greatly, particularly when dispensed by popular magazines. For example, it is a common belief that heterosexual men often seek women based on beauty and youth.
All of these are examples of gender stereotypes which plague dating discourse and shape individuals' and societies' expectations of how heterosexual relationships should be navigated. In addition to the detrimental effects of upholding limited views of relationships and sexual and romantic desires, stereotypes also lead to framing social problems in a problematic way. For example, some have noted that educated women in many countries including Italy and Russiaand the United States find it difficult to have a career as well as raise a family, prompting a number of writers to suggest how women should approach dating and how to time their careers and personal life.
The advice comes with the assumption that the work-life balance is inherently a "woman's problem. Accordingly, an issue regarding dating is the subject of career timing which generates controversy.
Some views reflect a traditional notion of gender roles. For example, Danielle Crittenden in What Our Mothers Didn't Tell Us argued that having both a career and family at the same time was taxing and stressful for a woman; as a result, she suggested that women should date in their early twenties with a seriousness of purpose, marry when their relative beauty permitted them to find a reliable partner, have children, then return to work in their early thirties with kids in school; Crittenden acknowledged that splitting a career path with a ten-year baby-raising hiatus posed difficulties.
Columnist Maureen Dowd quoted comedian Bill Maher on the subject of differing dating agendas between men and women: "Women get in relationships because they want somebody to talk to - men want women to shut up. In studies comparing children with heterosexual families and children with homosexual families, there have been no major differences noted; though some claims suggest that kids with homosexual parents end up more well adjusted than their peers with heterosexual parents, purportedly due to the lack of marginalizing gender roles in same-sex families.
It is increasingly common today, however, with new generations and in a growing number of countries, to frame the work-life balance issue as a social problem rather than a gender problem. With the advent of a changing workplace, the increased participation of women in the labor forcean increasing number of men who are picking up their share of parenting and housework,  and more governments and industries committing themselves to achieving gender equality, the question of whether or not, or when to start a family is slowly being recognized as an issue that touches or should touch both genders.
The prospect of love often entails anxiety, sometimes with a fear of commitment  and a fear of intimacy for persons of both sexes. There's something wonderful, I think, about taking chances on love and sex. Going out on a limb can be roller-coaster scary because none of us want to be rejected or to have our heart broken. But so what if that happens? I, for one, would rather fall flat on my face as I serenade my partner off-key and all in a bikini and a short little pool skirt than sit on the edge of the pool, dipping my toes in silence.
One dating adviser agreed that love is risky, and wrote that "There is truly only one real danger that we must concern ourselves with and that is closing our hearts to the possibility that love exists. What happens in the dating world can reflect larger currents within popular culture.
Apr 27, dating introduced privacy to the process of courtship. Ironically, a man and a woman meeting in public was the best way to have some privacy. Before dating. 79 reviews for Origin, stars: 'BEWARE!!!!! Completely outsourced to India. Will not refund my Son's money even though the game would not work. Terrible customer service and technical chat area. Did the troubleshooting and they tried to say my computer was compatible even though the drivers would not install! Spent 4 hours on chat trying to get a refund. No such luck. DO NOT do business. DATING Meaning: "act or practice of having (romantic) dates," by , verbal noun from date (v.2). See definitions of dating.
For example, when the book The Rules appeared, it touched off media controversy about how men and women should relate to each other, with different positions taken by columnist Maureen Dowd of The New York Times  and British writer Kira Cochrane of - thatliz.com  and others. Since people dating often do not know each other well, [ citation needed ] there is the risk of violenceincluding date rape.
Sara McCorquodale suggests that women meeting strangers on dates meet initially in busy public places, share details of upcoming dates with friends or family so they know where they'll be and who they'll be with, avoid revealing one's surname or address, and conduct searches on them on the Internet prior to the date.
The Internet is shaping the way new generations date. FacebookSkypeWhatsAppand other applications have made remote connections possible.
Online dating tools are an alternate way to meet potential dates.
Dating customs and habits vary considerably throughout the world. The average duration of courtship before proceeding to engagement or marriage varies considerably throughout the world. According to one source, there are four ways that marriage can happen among the Nyangatom people : 1 arranged marriage, when well-respected elders are sent to the girl's family on behalf of the boy's family; 2 courtship or dating after a friendly meeting between boy and girl such as at a market place or holiday where there's dancing; 3 abduction, such as during a blood feud between families; 4 inheritance.
In North Africa like in many parts of the Middle East, sex without marriage is considered unacceptable. Dating in North Africa is predominantly done under family supervision, usually in a public place.
Asia is a mix of traditional approaches with involvement by parents and extended families such as arranged marriages as well as modern dating.
Patterns of dating are changing in China, with increased modernization bumping into traditional ways. A report in China Daily suggested that dating for most Chinese university women was "difficult", required work, stole time away from academic advancement, and placed women in a precarious position of having to balance personal success against traditional Chinese relationships.
But in China, we study together. Romantic love is more difficult during times of financial stress, and economic forces can encourage singles, particularly women, to select a partner primarily on financial considerations. Some men postpone marriage until their financial position is more secure and use wealth to help attract women. One trend is towards exclusive matchmaking events for the 'rich and powerful'; for example, an annual June event in Wuhan with expensive entry-ticket prices for men 99, RMB lets financially secure men choose so-called bikini brides based on their beauty and educationand the financial exclusivity of the event was criticized by the official news outlet China Daily.
There have been conflicting reports on expatriate dating in China's capital city. One account in suggested the dating scene in Beijing to be "sad" with particular difficulties for foreign women hoping to find romance.
Origins: Dating Rocks, Relatively Speaking
Each year, November 11 has become an unofficial holiday  known as China's Singles' Day when singles are encouraged to make an extra effort to find a partner. In Arabic numerals, the day looks like "", that is, "like four single people standing together", and there was speculation that it originated in the late s when college students celebrated being single with "a little self-mockery"  but a differing explanation dates it back to events in the Roman Empire.
There has been concern that young people's views of marriage have changed because of economic opportunities, with many choosing deliberately not to get married,  as well as young marrieds who have decided not to have children, or to postpone having them. Relationships between students preparing for college are frowned upon by many parents in China.
There was a report that sexual relations among middle schoolers in Guangzhou sometimes resulted in abortions. The dating game show If You Are the Onetitled after Chinese personal ads, featured some provocative contestants making sexual allusions and the show reportedly ran afoul of authorities and had to change its approach. Indian dating is heavily influenced by the custom of arranged marriages which require little dating, although there are strong indications that the institution is undergoing change, and that love marriages are becoming more accepted as India becomes more intertwined with the rest of the world.
In the cities at least, it is becoming more accepted for two people to meet and try to find if there is compatibility. The majority of Indian marriages are arranged by parents and relatives, and one estimate is that 7 of every 10 marriages are arranged.
Writer Lavina Melwani described a happy marriage which had been arranged by the bride's father, and noted that during the engagement, the woman was allowed to go out with him before they were married on only one occasion; the couple married and found happiness.
Until recently, Indian marriages had all the trappings of a business transaction involving two deal-making families, a hardboiled matchmaker and a vocal board of shareholders - concerned uncles and aunts. The couple was almost incidental to the deal.
They just dressed and showed up for the wedding ceremony. And after that the onus was on them to adjust to the 1, relatives, get to know each other and make the marriage work.
Relationships in which dating is undertaken by two people, who choose their dates without parental involvement and sometimes carry on clandestine get-togethers, has become increasingly common. When this leads to a wedding, the resulting unions are sometimes called love marriages.
There are increasing instances when couples initiate contact on their own, particularly if they live in a foreign country; in one case, a couple met surreptitiously over a game of cards. Dating websites are gaining ground in India. Writer Rupa Dev preferred websites which emphasized authenticity and screened people before entering their names into their databases, making it a safer environment overall, so that site users can have greater trust that it is safe to date others on the site.
During the interval before marriage, whether it is an arranged or a love marriage, private detectives have been hired to check up on a prospective bride or groom, or to verify claims about a potential spouse made in newspaper advertising, and there are reports that such snooping is increasing.
Transsexuals and eunuchs have begun using Internet dating in some states in India. The practice of dating runs against some religious traditions, and the radical Hindu group Sri Ram Sena threatened to "force unwed couples" to marry, if they were discovered dating on Valentine's Day ; a fundamentalist leader said "drinking and dancing in bars and celebrating this day has nothing to do with Hindu traditions.
Another group, Akhil Bharatiya Hindu Mahasabhathreatened to do the same, for which it was severely mocked online and on the day after Valentine's Dayhad protesters outside its Delhi headquarters, with people mockingly complaining that it did not fulfill its "promise", with some having come with materials for the wedding rituals.
There is a type of courtship called Omiai in which parents hire a matchmaker to give resumes and pictures to potential mates for their approval, leading to a formal meeting with parents and matchmaker attending. The reasons for dating in Korea are various. Research conducted by Saegye Daily showed that teenagers choose to date for reasons such as "to become more mature," "to gain consultation on worries, or troubles," or "to learn the difference between boys and girls," etc. Present Korean dating shows a changing attitude due to the influence of tradition and modernization.
There are a lot of Confucian ideas and practices that still saturate South Korean culture and daily life as traditional values.
It is one of the old teachings of Confucianism and reveals its inclination toward conservatism. Most Koreans tend to regard dating as a precursor to marriage. According to a survey conducted by Gyeonggi-do Family Women's Researcher on people of age There is no dating agency but the market for marriage agencies are growing continuously. Also, "Mat-sun", the blind date which is usually based on the premise of marriage, is held often among ages of late 20s to 30s. However, the majority still takes getting into a relationship seriously.
Dating in Korea is also considered a necessary activity supported by society. College students in their sophomore to junior year who have not been in a relationship feel anxious that they are falling behind amongst their peers. Most of them try "sogaeting", going out on a blind date, for the first time to get into a relationship.
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Dating is a duty that most people feel they must take on to not seem incompetent. Where Are We Going? Dating has also been depicted to be an activity of fun and happiness.
According to a survey by wedding consulting agency, men consider a physical relation as a catalyst of love, otherwise, women regard it as a confirmation of affection.
Adding to it, both Marriages and courtship in Pakistan are influenced by traditional cultural practices similar to those elsewhere in the Indian subcontinent as well as Muslim norms and manners.
Illegitimate relationships before marriage are considered a social taboo and social interaction between unmarried men and women is encouraged at a modest and healthy level. Couples are usually wedded through either an arranged marriage or love marriage. Love marriages are those in which the individuals have chosen a partner whom they like by their own choice prior to marriage, and usually occur with the consent of parents and family.
Arranged marriages on the other hand are marriages which are set and agreed by the families or guardians of the two individuals where the couple may not have met before. In either cases and in consistency with traditional marital practices, individuals who marry are persuaded to meet and talk to each other for some time before considering marrying so that they can check their compatibility. The original SDU, which controversially promoted marriages among university graduate singles, no longer exists today.
On 28 Januaryit was merged with SDS [Social Development Services], which just as controversially promoted marriages among non-graduate singles. The merged unit, SDN Social Development Network seeks to promote meaningful relationships, with marriage touted as a top life goal, among all resident [Singapore] singles within a conducive network environment of singles, relevant commercial and public entities.
One report suggested that in southern Taiwan"traditional rules of courtship" still apply despite the influence of popular culture ; for example, men continue to take the initiative in forming relationships. What caused relationships to break up?
In Britain, the term dating bears similarity to the American sense of the tentative exploratory part of a relationship. If two people are going out togetherit may mean they're dating but that their relationship has advanced to a relatively long-standing and sexual boyfriend-girlfriend relationship although they're not cohabiting.
Although Britons are familiar with the term dating, the rituals surrounding courtship are somewhat different from those commonly found in North America. Writer Kira Cochrane advises daters to "get out there and meet people" while noting a trend of temporary suspension of marriage until an individual reaches his or her thirties.
She felt "clueless and unwanted", she wrote, and found advice books such as The Rules helpful.
Online dating safety in the UK is a concern for authorities and individuals. While analysts such as Harald Martenstein and others suggest that it is easier for persons to initiate contact in America, many Germans view the American dating habits as "unspontaneous", "ridiculous" and "rigid".
Membership in voluntary associations is relatively high in German-speaking countries and these provided further chances for possible partners to meet. Strolling on Esplanades and Promenade walkways such as the one in Hamburg called the Jungfernstieg maidens wayhave been another venue for introductions as early as the 19th century. Analyst Geoffrey Gorer described dating as an American idiosyncrasy focusing on youth of college age and expressed in activities such as American proms.
In contrast German speaking countries and the longstanding musical tradition there provided ample opportunity of persons of varying ages enjoying social dances, such as the Vienna Opera Ball and other occasions. The German term of Stelldichein as translated by Joachim Heinrich Campes is used to signify dating when the age of consent to marriage was relatively high. German traditions to signify lovers who met in hiding were described with terms like Fensterln windowing or Kiltgang dawn stroll used in Bavaria and Switzerland.
Today, most German couples in long-term relationships get to know each other through mutual friends, at work or while going out at night; the first few months of dating often involve sexual intercourse, but are still rather casual and do not imply a serious wish to get married.
Italians maintain a conservative approach to dating. Also, inviting friends or relatives during a date is not uncommon. More modern approaches such as blind dates, speed dating and dating websites are not as popular as abroad, and are not considered very effective by the majority of the population.
However, social network members outnumber the European average, and they may use Facebook for dating purposes too. One report suggested Spanish women were the "greatest flirts", based on an unofficial study by a dating website which ranked countries based on initiations of contact.
People of different sexes are not allowed to "mix freely" in public. Clerics run officially sanctioned internet dating agencies with strict rules.
In Israel, in the secular community, dating is very common amongst both heterosexual and homosexual couples. However, because of the religious community, there are some religious exceptions to the dating process. In the Haredi and Chasidic communities Ultra-Orthodox Judaism most couples are paired through a matchmaker. One report suggests the Lebanese dating game is hampered by "the weight of family demands upon individual choice" and that there were difficulties, particularly for people seeking to marry across religious lines, such as a Christian seeking to marry a Muslim.
The Saudi Gazette quoted a Wikipedia article on domestic violencesuggesting it was an issue for Saudis, including abusive behavior while dating by one or both partners. One report suggested the United States as well as other western-oriented countries were different from the rest of the world because "love is the reason for mating," as opposed to marriages being arranged to cement economic and class ties between families and promote political stability.
British writer Kira Cochrane, after moving to the U. By waiting and waiting and waiting to commit to someone, our capacity for love shrinks and withers. This doesn't mean that women or men should marry the first reasonable person to come along, or someone with whom they are not in love.
But we should, at a much earlier age than we do now, take a serious attitude toward dating and begin preparing ourselves to settle down.
For it's in the act of taking up the roles we've been taught to avoid or postpone-wife, husband, mother, father-that we build our identities, expand our lives, and achieve the fullness of character we desire. Journalist Emily Witt in wrote that while "social mores had changed to accept a wider range of sexual practices", there was still much "loneliness and anxiety".
There is evidence that couples differ in the pace and timing with which they initiate sex in their relationships. Teenagers and college-aged students tend to avoid the more formal activity of dating, and prefer casual no-strings-attached experiments sometimes described as ' hookups '. It permits young women to "go out and fit into the social scene, get attention from young men, and learn about sexuality", according to one report by sociologists. Muslims living in the United States can choose whether to use traditional Islamic methods, or date American-style; Muslims choosing to stick to Islamic tradition can "only marry another Muslim", according to one Malaysian account.
Mosques have been known to try to bring people together-one in California has a dating service for Muslims. In Brazil there is a longer time interval before children move out of the house, which affects dating. A report in - thatliz.com found that homosexual men were attracted to men in their late teens and early twenties and did not care much about the status of a prospective partner; rather, physical attractiveness was the key.
In Indiatransgender individuals and eunuchs have used Internet dating to help them find partners, but there continue to be strong societal pressures which marginalize these groups.
People can meet other people on their own or the get-together can be arranged by someone else. Matchmaking is an art based entirely on hunches, since it is impossible to predict with certainty whether two people will like each other or not. Friends remain an extremely common way for people to meet However, the Internet promises to overtake friends in the future, if present trends continue.
In - thatliz.comBritish writer Hannah Pool was cynical about being set up on a blind date; she was told "basically he's you but in a male form" by the mutual friend. Parents, via their contacts with associates or neighbors or friends, can introduce their children to each other. In Indiaparents often place matrimonial ads in newspapers or online, and may post the resumes of the prospective bride or groom.
Dating systems can be systematic and organized ways to improve matchmaking by using rules or technology. The meeting can be in-person or live as well as separated by time or space such as by telephone or email or chat-based. The purpose of the meeting is for the two persons to decide whether to go on a date in the future.
Speed dating is a fast and comfortable way to meet people. It helps enlarge my social contacts. I don't care if I can't find a girlfriend there. I just want to try my luck, and if she is there, then that will be a big bonus. Very attractive translates as big-headed Average build means a bit paunchy The picture is always taken from the best, most flattering angle Black and white photos mean I am pretentious or I've something to hide Anyone who writes in text speak or says I heart instead of I like should be avoided Ditto for people whose interests include feet.
The deception got worse. When he met his date who he had befriended online who he dubbed Facebook Guy for the first time, he wrote:.
Dating definition, a particular month, day, and year at which some event happened or will happen: July 4, was the date of the signing of the Declaration of Independence. See more. May 15, The notion that "it" can be developed led to the origin of another phenomena - the dating-advice book. Weigel tells of a New York Times article on .
Facebook guy arrived on time. Facially, he looked the same as his picture. And his arms were as "worked out" as he promised. But he was lacking in the leg department. Quite literally.
Facebook Guy had failed to mention that he had no legs. Computer dating systems of the later 20th century, especially popular in the s and s, before the rise of sophisticated phone and computer systems, gave customers forms that they filled out with important tolerances and preferences, which were "matched by computer" to determine "compatibility" of the two customers.
The history of dating systems is closely tied to the history of technologies that support them, although a statistics-based dating service that used data from forms filled out by customers opened in Newark, New Jersey in The first large-scale computer dating system, The Scientific Marriage Foundation, was established in by Dr. George W. The longest running and most successful early computer dating business, both in terms of numbers of users and in terms of profits, was Datelinewhich was started in the UK in by John Patterson.
Patterson's business model was not fully legal, however. He was charged with fraud on several occasions for selling lists of the women who signed up for his service to men who were looking for prostitutes. In the early s in New York Citysoftware developers wrote algorithms to match singles romantically, sometimes using collaborative filtering technologies. Compatibility algorithms and matching software are becoming increasingly sophisticated.
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Online dating services charge a fee to user to post a profile of himself or herself, perhaps using video or still images as well as descriptive data and personal preferences for dating, such as age range, hobbies, and so forth. Online dating businesses are thriving financially, with growth in members, service offerings, and membership fees and with many users renewing their accounts, although the overall share of Internet traffic using online dating services in the U.
While online dating has become more accepted, it retains a slight negative stigma. There is widespread evidence that online dating has increased rapidly and is becoming "mainstream" with new websites appearing regularly. Reports vary about the effectiveness of dating web sites to result in marriages or long-term relationships. Pew Researchbased on a survey of 3, adults, estimated that three million Americans had entered into long-term relationships or marriage as a result of meeting on a dating web site.
The Pew study see table suggested the Internet was becoming increasingly prominent and accepted as a way to meet people for dates, although there were cautions about deception, the risk of violence,  and some concerns about stigmas. In India, parents sometimes participate in websites designed to match couples. Research from Berkeley suggests there's a dropoff in interest after online daters meet face-to-face. Internet "QQ" chat rooms, cheaper than traditional websites and agencies, are gaining popularity in China.
There are dating applications or apps on mobile phones.
Virtual dating incorporates elements of video-game play and dating. Users create avatars and spend time in virtual worlds in an attempt to meet other avatars with the purpose of meeting for potential dates. Mobile dating or cellphone dating refers to exchanging text messages to express interest in others on the system. These may be web-based or online as well, depending on the company. At a singles eventa group of singles are brought together to take part in various activities for the purposes of meeting new people.
Events might include parties, workshops, and games. Many events are aimed at singles of particular affiliations, interests, or religions. Mystery Date is a board game from the Milton Bradley Companyoriginally released in and reissued in, and inwhose object is to be ready for a date by acquiring three matching color-coded cards to assemble an outfit.
The outfit must then match the outfit of the date at the "mystery door". If the player's outfit does not match the date behind the door, the door is closed and play continues. The game has been mentioned, featured, or parodied in several popular films and television shows.
Numerous television reality and game showspast and current, address dating. These are described more fully here and in the related article on " reality game shows " that often include or motivate romantic episodes between players.
Another category of dating-oriented reality TV shows involves matchmakingsuch as Millionaire Matchmaker and Tough Love. Dating can happen for people in most age groups with the possible exception of young children. Teenagers and tweens have been described as dating; according to the CDCthree-quarters of eighth and ninth graders in the United States described themselves as "dating", although it is unclear what is exactly meant by this term. This is most likely due to the incomplete cognitive and emotional development of teenagers that cause a lack of ability to handle the challenging cts of romantic relationships.
Young persons are exposed to many in their high schools or secondary schools or college or universities. People over thirty, lacking the recency of a college experience, have better luck online finding partners. While people tend to date others close to their own age, it's possible for older men to date younger women.
In many countries, the older-man-younger-woman arrangement is seen as permissible, sometimes with benefits. It's looked on more positively in the U. Research shows that successful men are, on average, older than their spouses by 12 years; exceptional men, by 17 years; and Nobel laureates, well, they can be 54 years older than their mates. Why date now when your ideal wives are still in kindergarten! A notable example of the older-woman-younger-man is Demi Moore pairing with years-her-junior Ashton Kutcher.
Older women in such relations have recently been described as "cougars", and formerly such relationships were often kept secret or discreet, but there is a report that such relationships are becoming more accepted and increasing. Since divorce is increasing in many areas, sometimes celebrated with " divorce parties ", there is dating advice for the freshly divorced as well, which includes not talking about your ex or your divorce, but focusing on "activities that bring joy to your life.
From Wikipedia, the free encyclopedia. For other uses, see Dating disambiguation. Process of interacting and meeting other people on the prospect of establishing a romantic relationship.
Polygamy Polyandry Polygyny.
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Cicisbeo Concubinage Courtesan Mistress. Breakup Separation Annulment Divorce Widowhood. Emotions and feelings.
See also: Shanghai marriage market. Main article: Matchmaking. This section contains instructions, advice, or how-to content.
The purpose of Wikipedia is to present facts, not to train. Please help improve this article either by rewriting the how-to content or by moving it to WikiversityWikibooks or Wikivoyage.
July China Daily. Retrieved Archived from the original on Forbidding experimental and serial courtship and sanctioning only arranged matches is partly a means of guarding the chastity of young people and partly a matter of furthering family interests The Teaching Company.
Electronic Journal of Sociology. - thatliz.com. National Public Radio. Dating itself The New York Times. What our grandmothers told us about playing hard to get is true. The Herald-Sun. Ironically, a man and a woman meeting in public was the best way to have some privacy.
Before dating, courtship involved suitors calling on prospective partners in the family home. And since McMansions were not yet a thing, it meant the parlor or kitchen, where there were always eyes and ears close by. Before dating came into the picture, "courtship" and "calling" were conducted with the express goal of marriage. It was a family affair, as callers meant heirs, property, and happiness.
The newly established dating industry, however, had other goals in mind. Marriage would hurt business. This remains true today. Whereas before, the compatibility of prospective couples was determined by land, status, and wealth, with the onset of industrialization and the rise of the middle class, consumer goods became a go-to method for determining compatibility with a potential partner e.
Mar 16, Created by Andrew Markle, "Origins" seeks to give gay Mormons an online social network to meet others like them for "marriage or long-term commitment." According to Markle, the website will act both as a tool for dating and as a resource for LGBTQ Mormons looking for acceptance within a church that's still evolving on its stance on homosexuality. date (n.2) "fruit of the date-palm," c. , from Old French date, from Old Provencal datil, from Latin dactylus, from Greek daktylos "date," originally "finger, toe." Said to be so called because of fancied resemblance between oblong fruit of the date palm and human digits, but some say it is from the resemblance of the plant's leaves to the palm of the hand. Origin vb9aa You're offline. Origin is in offline mode. To get access to all Origin features, please go online. Go Online reconnecting.
Department stores brought those of humble means into contact with those of wealth. The shopgirl selling fashion learned to imitate her buyers, and labels would come along that could let anyone look rich. The more effectively she sold fashion and beauty culture to her clients, the more mandatory participation in that culture became. It was just what the economy needed.
Before the s, the only women who wore "painted faces" were actresses and prostitutes.